Whether it’s acting, item numbers, sports or business, Shah Rukh Khan never does anything half-heartedly. Now, he’s leaving no stone unturned in promoting his IPL team, the Kolkata Knight Riders. He recently launched his team’s website, and it is already becoming a rage in cyberspace. Fans will find all the information they want on the Knight Riders, including info on the players and updates on the team. Although the site hasn’t been publicised yet, it has already received over 8,000 hits since its launch in March 2008. At a press conference, SRK said his Knight Riders would appeal to the youth.

And being a smart businessman, he knows exactly where today’s youth hangs out the most — in cyberspace!