Aditya Chopra on behalf of YRF films has assured multiplexes that they will not charge more than 50%, 40% 30% in the first three weeks for all films made by the banner this year.
Aditya Chopra however made an exception in the case of Rab Ne Bana Di Jodi which he is directing himself. He clearly stated that the terms for that film would have to be higher than the other films. He also said that if any of the other Yash Raj films did exceptional business, the multiplex chains would have to up the sharing ratio after the first week.
In defence of his demand, he said its a give and take relationship and Yash Raj film had voluntarily refunded money to multiplex chains last year when Jhoom Barabar Jhoom and Laaga Chunari Mein Daag bombed at the box office.
Aditya Chopra however made an exception in the case of Rab Ne Bana Di Jodi which he is directing himself. He clearly stated that the terms for that film would have to be higher than the other films. He also said that if any of the other Yash Raj films did exceptional business, the multiplex chains would have to up the sharing ratio after the first week.
In defence of his demand, he said its a give and take relationship and Yash Raj film had voluntarily refunded money to multiplex chains last year when Jhoom Barabar Jhoom and Laaga Chunari Mein Daag bombed at the box office.
Categories:
Aditya Chopra,
Bollywood,
Rab Ne Bana Di Jodi,
Shahrukh Khan,
Yashraj
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